Alcohol Use Disorder

Educational campaign to create awareness for alcohol abuse and alcoholism, known clinically as Alcohol Use Disorder (AUD). We were tasked with portraying AUD as a serious medical condition rather than a moral failing, while simultaneously destigmatizing those affected. We chose to portray the human toll by showcasing somber portraits of everyday people literally drowning in their drink of choice. We paired harrowing facts and statistics with quotes from real people who are battling this disease. Those who struggle with AUD often describe the burden as a tide that continually pulls them under.

Brand Videos

The success of our initial campaign led to us winning Agency of Record designation. Taking cues from our initial AUD video, we created another video focusing on opioid addiction, and developed a proprietary app to encourage those suffering from addiction to make better choices in their daily lives.

AUD Poster Series

Our client’s Research and Development team championed the AUD campaign and chose to showcase it at one of their annual meetings. This presented an opportunity to expand the idea, and brand the meeting itself with collateral items.

Educational Cards

The cards contained the portraits and quotes, and were housed in a transparent slipcases that contained the alcohol and the facts to further highlight the separate but related human and scientific components.

Heat-sensitive Water Glasses

Portraits were printed on water glasses with heat-sensitive ink, so the alcohol and quote were revealed when cold water was poured into them.