Edward Olsen Photos

Edward Olsen, a photographer based in Detroit, needed an identity that showcased his singular vision and unique take on his craft. First I created a simple, yet striking logo utilizing his initials to hold the shape of a camera body. The O surrounds the lens, which is die cut in the print identity and collateral, creating a viewfinder. This touch of tactile interaction in the physical world expresses Edward's hands-on approach to his work.